<aside> 🎓 #purpose: gaining an understanding of the basics of strategy so that I can pursue deeper knowledge about the field and start developing my own responses to changing conditions in business

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• Central Quotes
• Miscellaneous Ideas

Modern Organisational Challenges

• In an increasingly uncertain environment, organisations must develop the sensitivity to anticipate emerging market shifts and turn future ambiguity into ongoing strategic advantage
• In a time of constant change, organisations must be able to transform what they do, how they do it, even who they are, to remain relevant and achieve their future goals
• In a time of expanding competition, organisations must be able to generate a distinct strategic outlook that differentiates them from competitors and provides a sustainable advantage into the future

Myopia

<aside> 🎓 Myopia is the tendency to fixate upon the obvious and the immediate, and to ignore other possibilities and courses of action

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• Managerial Myopia
• Organisational Myopia
• Overcoming Myopia

Elements of Strategy

<aside> 🎓 Strategy is a plan for action to achieve your goals in perceived future environments

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Strategic Information

If the purpose of strategy is to exploit opportunities in order to achieve future goals, then the strategic value of information is in its capacity to illuminate plausible and significant future market shifts [page 7]

• The key words here are plausible and significant. Often, these exist in opposition to one another: the more plausible, the less significant, and vice versa.
• The Inappropriate Use of Information